The Research Phase
To create a functional product it is important to analyse how the users will handle the product. Therefore it is important to analyse the product ergonomics during the life cycle of the product.
Possible services may include:
Analyse Customer's Situation
Current product analysis
Competitive Product Analysis
End User Analysis
Product Ergonomics & Human Factors Analysis
The end result of the research phase will contain product requirement documentation (Design Criteria) which will be the base for the idea generation phase.